Category
Studio Notes
Notes from inside the studio — product decisions, how we work, and things we're learning.
6 posts
AI That Knows Its Limits
In Sekil.id, our AI reasons, generates, and recommends. But there are things we deliberately keep as human domain. Notes on distinguishing important boundaries from unimportant ones.
Cara paling mudah ngomong soal "AI restraint" adalah bilang "AI kami nggak ngerjain banyak hal". Itu klaim yang gampang, dan biasanya bohong. Di Sekil.id, AI kami ngerjain cukup banyak hal — tapi kami punya jawaban yang spesifik tentang apa yang sengaja kami pegang sebagai domain manusia, dan kenapa.
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What a Website Teaches the Team Building It
How writing copy page by page forced us to redefine who Dartstudio actually is, and why every serious team should go through this process once.
The four previous articles presented our decisions with clean post-rationalization. What actually happened was messier. A closing note on how the process of writing a website can function as a self-reflection tool for the team — not just an acquisition tool.
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Anatomy of a Page Designed to Be Hard to Read
Why we designed one page that's a failure by modern marketing metrics, and why that's the most rational strategy.
There's one page on dartstudio.id that breaks every modern marketing best practice. An 8-12 week selection process stated explicitly. A section called 'What We Avoid'. A CTA that threatens evaluation. It's not an oversight — it's the design.
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A Small Studio That Shows Off Isn't a Small Studio
Seven "don't add anything" decisions that turned out to be much harder than adding features.
A small studio that builds a website like a SaaS scale-up loses its credibility. Seven decisions to hold back that turned out to be harder than adding, and why the credibility of a small studio can't be added — only uncovered.
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Why We Don't Have a 'Services' Page
How one word choice in the nav bar filters thousands of visitors before they even click.
Almost every tech studio has a 'Services' page. We deliberately rejected the word, and it wasn't about aesthetics. Notes on how one word in the nav bar filters prospects before they even click.
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The Website That Turns People Away
Why we wrote copy that's designed to lose most prospects. And why that makes sense if your studio is small.
A small studio that tries to welcome everyone ends up losing the ones who matter most. Notes on why our contact page opens with three paragraphs designed to turn people away.
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